18.12.2024
How are chocolate festivals celebrated in Turin?
The city of Turin (Italy) is not only a city with a rich history and cultural heritage. It is also called the chocolate capital of Italy. It was here that the world's first solid chocolate was created, which became the basis for many confectionery products known throughout the world. It is famous for its traditions, as well as numerous festivals dedicated to this delicious product. The city of Turin not only attracts the attention of tourists with its architectural beauty, but also provides unique opportunities for those who want to enjoy masterpieces of sweets.
One of the biggest events in the city are festivals, where visitors can not only taste different types of chocolate, but also take part in workshops, tastings and even learn how to create their own sweet creations. Visiting this town allows you to immerse yourself in the atmosphere of a real paradise, where every fan of sweets will find something interesting for himself.
Why is Turin called the chocolate capital?
Turin deservedly bears the title of the chocolate capital of Italy thanks to its rich heritage and numerous achievements in the production of this delicious product. It was here in 1806 that the first solid chocolate was created, which later became the basis for many famous brands. The city became home to many factories, including the famous Caffarel company, which was one of the first to mass produce chocolate in Italy.
It was here that many innovative recipes were developed, including the famous "gianduiotto" - chocolate + Ligurian walnut. It is not just a place to build factories for the production of a certain product, but a bright spot on the map where various festivals and events dedicated to it are held. It is not just a home for producers, but also a place where great tastings, workshops and even tours are organized
Thanks to these facts, the town attracts tourists who want to immerse themselves in the atmosphere of sweets and learn more about the history of this delicious product. It combines tradition and innovation, and also makes it an indispensable part of the culture of confectioners. In addition, there are numerous opportunities for tasting and getting to know the products of local craftsmen.
Turin's main chocolate festivals
Turin is not only famous for its traditions, but also hosts several famous festivals that attract thousands of visitors every year. Celebrating the city as the chocolate capital, these festivals allow tourists and locals alike to sample the finest wares, learn about production customs and even learn the craft of chocolatiers. They have become a true feast for sweets lovers, offering unique opportunities for tasting, shopping and cultural immersion in the sweet world.
Eurochocolate Turin, Gianduja Day and Cioccolato Festival are among the most significant festivals that gather hundreds of thousands of visitors every year. Each of these events offers something unique: workshops, tastings, competitions, and this makes them a must for those who want to experience the true taste of Turin. All these festivals reflect the rich traditions of the city, while adding new bright accents to the gastronomic map of Italy.
Eurochocolate Turin
Eurochocolate Turin is one of the largest festivals in Italy, which is held annually in this town. This event usually takes place in October, turning the area into a real chocolate capital. As part of the festival, at numerous locations in the city, you can taste various confectionery products, learn about new flavor combinations and see the work of chocolatiers. Also during the festival, master classes, tastings and contests are held, which allow all visitors to immerse themselves in the fascinating world of delicacies. Eurochocolate Turin features include:
a large selection of products from Italian and international manufacturers;
master classes and tastings, where you can learn the secrets of production;
contests and shows for children and adults;
sculptures and exhibitions that impress with their detail and creative approach.
This festival provides an opportunity to enjoy not only excellent taste qualities, but also to get cultural satisfaction from visiting various themed events. Tourists and locals can not only taste delicious treats, but also gain new knowledge about the history of chocolate and its production. Eurochocolate Turin is always a year-round event!

Gianduja Day
Gianduja Day is an annual celebration that takes place in Turin in honor of the famous Italian chocolate Giandugia. It is usually held in February, when homes are filled with the aromas of this delicious product made from hazelnuts and cocoa beans. The holiday celebrates a unique tradition that began back in the 19th century. Features of Gianduja Day:
Tasting of janjujia in different variations.
Master classes where you can learn the secrets of manufacturing.
Locations throughout the city where you can taste the best products from local producers.
Contests and exhibitions dedicated to janjujia.
During Gianduja Day, tourists and locals can take part in a variety of activities, from tastings to workshops, and learn more about the history of this unique delicacy.
This holiday is a true paradise for sweets lovers who want to learn the history and technology of making one of the most popular Italian chocolates. Visitors can enjoy not only the taste, but also the atmosphere that surrounds everything.

Chocolate Festival
Cioccolato Festival is one of the biggest chocolate festivals in Italy, which is held annually in Turin. The festival is usually held in the autumn period, usually in October, and attracts thousands of travelers. During this holiday, the city turns into a real paradise, where the best chocolate products of local and international producers are presented. Features of Cioccolato Festival:
a huge number of locations where you can taste something delicious;
exhibitions and workshops;
presentation of novelties of the industry;
special shopping tours.
Cioccolato Festival is a real celebration for fans of cocoa bean delicacies, where everyone will find something to their taste. This holiday is an excellent opportunity for those who want to enjoy the culinary traditions of Italy and discover new tastes.
What interesting things can be done during the festival?
During the Cioccolato Festival, visitors have many opportunities to actively participate and enjoy the works of art. One of the greatest pleasures is tasting, where everyone can taste the most diverse types: from classic tiles to exclusive, author's compositions. In addition, the festival offers master classes where professionals share the secrets of creating their masterpieces, as well as exhibitions dedicated to the history and development of chocolate in different cultures.
Usually, the main events of the festival are as follows:
Tasting - from the best producers.
Master classes - making figurines or tiles.
Exhibitions of novelties.
Contests and games for children and adults.
This is an ideal opportunity not only to enjoy delicious delicacies, but also to discover new horizons of culinary skill. In addition, the festival allows you to immerse yourself in the atmosphere of creativity, where everyone can find new impressions and emotions for themselves. All these activities make the Cioccolato Festival not only a delicious holiday, but also an important part of cultural life.
The best chocolate shops in Turin
City of Turin (Italy) famous for its traditions, it is home to several legendary shops where you can find real chocolate masterpieces. One of the most famous is the Guido Gobino shop, where exquisite tiles and confetti are made using only the best ingredients. Their products are not only delicious, but also have an aesthetic appearance, which makes them ideal gifts for connoisseurs of high quality.
Another popular chocolate shop is Peyrano, which has been delighting its customers with wonderful products for over a century. Known for its classic chocolate-making technique, the shop offers a variety of delicious truffles that can satisfy the most discerning palate. And the Venchi brand, with its more than 140-year history, offers a wide range, from classic tiles to innovative desserts. In these stores, the product becomes not just a product, but a real art that can be tasted and enjoyed at every step.
Discover Turin's chocolate paradise with KLR Bus
Turin is a real capital of chocolate, where you can not only enjoy tasting delicious products, but also immerse yourself in the exciting atmosphere of festivals. Visiting this city thanks to KLR Bus means getting a unique opportunity to comfortably and quickly see all the wonders without worrying about traffic problems thanks to bus tours.
Traveling with KLR Bus is your guaranteed comfort and safety during travel. With us, you will be able to visit the best chocolate shops and festivals without any worries, which will make your visit to Italy unforgettable. Choose KLR Bus for your next trip and discover the best holidays that Italy has to offer!