YOUR ADVERTISEMENT IN INTERNATIONAL BUSES is the best means of reaching the audience in Ukraine and Europe
In the 21st century, the latest technologies of corporate marketing make it possible to make advertising so extraordinary and original that every person, not at all interested in this or that brand or product before, will definitely pay attention to it, and then make a search query on Google.
To accurately reach a targeted target audience, it is advisable to use a certain type of advertising company, such as KLR BuS.
Placing an advertising campaign on KLR Bus international buses is an opportunity to attract potential customers whose income level and travel route meet the specific requirements of advertising placement.
Total fleet: 70 buses and 3,500 seats
KLR BUS is 22 branded routes to 11 European countries with service to more than 200 cities of Ukraine and Europe, which are transported by 70 large-size and tourist-class buses and the latest VIP-class minibuses, while annually transporting more than 300,000 passengers.
The special feature of the KLR BUS route network is the intermediate stops located at the intermodal transport hubs of Ukraine and Europe
**PASSENGER FLOW 300,000 passengers/year**
The average annual passenger flow of the company is about 300,000 passengers per year, and this number is constantly growing due to the convenience and successful quality of passenger bus transportation.
Among the company's regular passengers are people aged 25-44 with an average and high level of income, who keep up with the times, strive for development and a quality lifestyle.
Don't miss the opportunity to fill your business with an audience of these paying passengers - be sure to advertise KLR BUS.
**ADVANTAGES OF ADVERTISING ON BOARD KLB BUS**
With competent and correct corporate construction of all advertising creation processes, promotion is guaranteed to bring a positive and high-quality financial result, the quality of which is reflected in the number of new customers.
To be sure that the cost of advertising in KLR fully corresponds to the result you expect, let's consider the advantages of this type of advertising:
* transport connections run between key regional centers of Ukraine;
* the KLR route network covers 11 European countries and their capitals in particular;
* coverage of audiences of various classes;
* high and repeated duration of contact;
* the brand, product or service is seen by a significant number of people;
* the influence of the advertising campaign in KLR Bus buses is 24 hours.
**ADVERTISING FORMATS ON BOARD KLR BUS**
* A5 postcard
* Stickers under the folding table (10×15)
* Stickers on the folding table (10×15)
* Advertising on video monitors
* On-board magazine, which is guaranteed to be in the pocket of every chair
**ADVICE FROM KLR BUS ON PLACEMENT OF AN ADVERTISING CAMPAIGN IN BUS SALONS**
Advertising in KLR Bus opens up an opportunity for every business in the state to promote their brand or goods or services to the middle-class consumer and above.
Your advertising message to our passengers will definitely not go unnoticed if you take into account all the features of the location and implement only the best modern design details.
**USE A5 POSTCARD**
For placing advertising material in the buses of the KLR Bus company, an A5 format leaflet is available. The total number of seats in the buses is from 8 to 80.
Media features:
* good location. They are located on each headrest of the passenger seat, thanks to which the presented advertising plot cannot be missed without noticing;
* wide coverage of the paying audience;
* duration of advertising contact .
*You can find out prices and other questions about accommodation by contacting the marketing manager of the KLR Bus company.
**STICKERS UNDER THE FOLDING TABLE**
For advertising in KLR Bus buses, a very practical and high-quality medium for your information is a sticker under the folding table of each passenger. The practicality is that when the passenger sits on the passenger seat, your advertisement will already be noticed by the passengers. Not to notice the informational message in the form of a bright and a colorful advertising plot is simply impossible.
10×15 size stickers are available for placing advertising material in KLR Bus buses. The total number of stickers under the folding table in the bus is from 8 to 80.
Media features:
* a good location. The passenger gets the opportunity to familiarize himself with the offered advertising information in more detail;
* coverage of the audience of different paying classes;
* frequency and duration of advertising contact.
**STICKER ON THE FOLDABLE TABLE**
Advertising in KLR Bus is an appropriate and effective marketing move for any business, from small to large. Placing advertising material allows you to reach a secured audience that is open and interested in new offers.
Stickers are available on each passenger's folding table for placing advertising information. The total number of stickers on the folding table in the bus is from 8 to 80.
Media features:
* practical location. The passenger gets the opportunity to familiarize himself with the offered advertising information in more detail;
* reach the audience of the paid contingent of passengers;
* frequency and duration of contact with advertising information.
**ADVERTISING ON VIDEO MONITORS IN BUSES**
A powerful way to draw the consumer's attention is to make eye contact with him. Advertisements on the video monitors on KLR boards are exactly what is needed for this.
Every passenger will definitely be interested in a dynamic and colorful video that will periodically appear in front of his eyes.
The duration of the clip is up to 1 minute, the output frequency is 1 time/hour. The clips are broadcast both with and without sound. The total number of monitors in buses is from 1 or more, depending on the model of a particular bus.
Media features:
* rhythmic media, allows you to quickly change the advertising plot - according to the duration and depending on the time of day;
* wide coverage of the paying audience;
* high frequency of advertising contacts.< /li>
**EXTERNAL BRANDING OF BUSES IN UKRAINE**
Number of buses: 10
Domestic and international routes.
Price:
* 15,000 UAH/year - domestic
* 30,000 UAH/year - international.
**INTERNAL**
1. Khmelnytskyi - Poltava (goes through Vinnytsia, Uman, Kropyvnytskyi, Znamyanka, Oleksandria, Kremenchuk)
2. Khmelnytskyi - Cherkasy (goes through Vinnytsia, Nemyriv, Haysyn, Uman, Talne, Zvenigorodka, Shpola Smila)
**INTERNATIONAL:**
1. Khmelnytskyi - Gdynia (going through Ternopil, Lviv, Zamosc, Lublin, Warsaw, Plonsk, Mlawa, Olsztyn, Ostruda, Elblong, Gdańsk)
6 EOS ma SETRA buses are used for international routes, 4 buses for domestic routes.
On international buses, there is a rotation with domestic routes with a frequency of no more than 1-2 times a month.
Domestic buses travel exclusively in Ukraine.
**Regarding the German direction**
**Number of buses going to Germany:**
Bonn (via Berlin, Magdeburg, Hanover, Essen, Düsseldorf, Cologne) - *5 buses**
* Oldenburg (via Berlin, Hamburg, Bremen) - < strong>3 buses
Karlsruhe (via Dresden, Nuremberg, Munich) - *4 buses**
Frankfurt (via Herlitz, Leipzig, Erfurt) - *4 buses**
**The total number of buses operating on the German KLR route is 16 buses.**
**Frequency of buses:**
* Bonn - daily
* Oldenburg - three times a week
* Karlsruhe and Frankfurt - four times a week.
**Bus departures per month (from Ukraine):**
* Bonn - 30-31 departures per month;
* Oldenburg - 12-13 departures per month;
* Karlsruhe and Frankfurt - 16-18 departures per month each .
**Total number of bus departures from Ukraine to Germany - 58-62 departures.**
**Number of transported passengers (average) per month (there and back):**
* Bonn - 4.7 thousand passengers;
* Oldenburg - 1.4 thousand passengers;
* Karslruhe - 2.0 thousand passengers
* Frankfurt - 1.8 thousand passengers.
**Total number of transported passengers (average) per month (there and back) - 10 thousand passengers**
**Regarding the Czech direction of KLR**
**Number of buses going to the Czech Republic:**
Ukraine - Pilsen (via Brno, Olomouc, Ostrava, Prague) - *5 buses**
Brno - Heb (via Pardubice, Liberec, Karlovy Vary) - *1 bus**.
**The total number of buses used on the German KLR route is 6 buses.**
**Frequency of buses in Prague:**
* Ukraine - Pleni - daily
* Brno - Cheb - every other day
**Bus departures per month (from Ukraine):**
* Plzen - 30-31 departures per month;
* Brno - Heb - 14-16 departures per month;
**Total number of bus departures from Ukraine to Germany - 44-47 departures.**
**The number of transported passengers (average) in the citysat (round trip):**
* Prague - 2.8 thousand passengers.
* Brno - Heb - 0.6 thousand passengers.
**Total number of transported passengers (average) per month (there and back) - 3.4 thousand passengers**
**Regarding Polish KLR direction**
**Number of buses going to Poland:**
Ukraine - Gdynia (via Lublin, Warsaw, Olsztyn, Gdańsk) - *3 buses**;
Ukraine - Pleni, flight to the Czech Republic (runs through Polish cities : Przemyśl, Rzeszów, Tarnów, Krakow, Katowice, Bielsko-Biala) - *5 buses**;
**The total number of buses used on the German KLR route is 6 buses.**
**Frequency of buses in Prague:**
* Ukraine - Gdynia - daily
* Ukraine - Pilsen (via Przemyśl, Rzeszów, Tarnów, Krakow, Katowice, Bielsko-Biala) - every other day
" , "**Bus departures per month (from Ukraine):**
* Gdynia - 14-16 departures per month;
* Przemyśl, Rzeszów, Tarnów, Krakow, Katowice, Bielsko-Biala - 30-31 departures per month;
**Total number of bus departures from Ukraine to Germany - 44-47 departures.**
**Number of transported passengers (average) per month (there and back):**
* Gdynia - 1.4 thousand passengers.
* Rzeszów, Tarnów, Krakow, Katowice, Bielsko-Biala - 1.0 thousand passengers.
**Total number of transported passengers (average) per month (there and back) - 2.4 thousand passengers**
**Regarding destinations to the Netherlands and Belgium**
**Number of buses going to Poland:**
To Amsterdam (Netherlands) - *1 minibus**;
To Groningen (Netherlands) - *1 minibus**;
To Brussels (Belgium) - *1 minibus**
**Total number of buses involved in the Netherlands and Belgium: 2 buses.**
**Frequency of buses:**
* To Amsterdam (Netherlands) - 3 times a week;
* To Groningen (Netherlands) - 3 times a week;
* To Brussels (Belgium) - 3 times a week.
**Bus departures per month (from Ukraine):**
* To Amsterdam - 12 times a month;
* To Groningen - 12 times a month;
* To Brussels - 12 times a month.
< li>Przemyśl, Rzeszów, Tarnów, Krakow, Katowice, Bielsko-Biala - 30-31 departures per month;
**Total number of bus departures from Ukraine to the Netherlands - 24 times a month, to Brussels - 12 times a month.**
**Number of transported passengers (average) per month (there and back):**
* To the Netherlands - 0.4 thousand passengers;
* To Brussels - 0.2 thousand passengers.
* Rzeszów, Tarnów, Kraków, Katowice, Bielsko-Biala - 1.0 thousand passengers.
**Total number of transported passengers (average) per month (there and back) - 0.4 thousand passengers to the Netherlands and 0.2 thousand passengers to Brussels.**
**Regarding destinations to Slovakia and Austria**
**The number of buses traveling to Austria via Slovakia in transit: - 2 minibuses.**
**Frequency of buses to Vienna via Bratislava - 2 buses.**
**Bus departures per month (from Ukraine):** To Vienna via Bratislava - 30-31 times a month.
**Number of transported passengers (average) per month (there and back):**
* To Vienna - 0.5 thousand passengers
* To Brussels - 0.3 thousand passengers
* Rzeszów, Tarnów, Krakow, Katowice, Bielsko-Biala - 1 ,0 thousand passengers.
**Total number of transported passengers (average) per month (there and back) in one bus to Vienna via Bratislava - 0.8 thousand passengers.**
**Regarding the Ukrainian direction**
**Number of buses going to Ukraine:**
Khmelnytskyi - Dnipro (via Vinnytsia, Uman, Kryvyi Rih) - *3 buses;**
* Khmelnytskyi - Poltava (via Vinnytsia, Oleksandria, Kremenchuk) - < strong>2 buses
Khmelnytskyi - Cherkasy (via Vinnytsia, Nemyriv, Haysyn, Uman, Smila) - *2 buses**
Khmelnytskyi - Odesa (via Vinnytsia, Nemyriv, Haysyn, Uman) - *1 buses**
Khmelnytskyi - Lviv (via Kamianets-Podilskyi, Khotyn, Chernivtsi, Kolomyia, Ivano-Frankivsk) - *3 buses.**
Kyiv - Lviv (via Zhytomyr, Rivne, Dubno) - *2 buses.**
**The total number of buses used on the German KLR route is 13 buses.**
**Frequency of buses:**
* Khmelnytskyi - Dnipro - daily;
* Khmelnytskyi - Poltava - 4 times a week;
* Khmelnytskyi - Cherkasy - daily
* Khmelnytskyi - Odesa - 4 times a week;
* Khmelnytskyi - Chernivtsi - Lviv - daily;
* Kyiv - Lviv - daily.
**Bus departures per month (from Khmelnytskyi)**
* Dnipro - 30-31 departures per month;
* Poltava - 16-18 departures per month;
* Cherkasy - 30-31 departures per month;
* li>
* Odesa - 16-18 departures per month; t
* Lviv - 30-31 departures per month;
* Kyiv - Lviv - 30-31 departures per month.< /li>
**The total number of bus departures from Khmelnytskyi to the regions of Ukraine - from 122 to 160 departures**
**Number of transported passengers (average) per month (there and back):**
* Dnipro - 4.6 thousand passengers;
* Poltava - 0.9 thousand passengers;
* Cherkasy - 2.9 thousand passengers
* Odesa - 1.8 thousand passengers;
* Lviv - 1.6 thousand passengers.
* Kyiv - Lviv - Kyiv - 3.4 thousand passengers.
" , "**Total number of transported passengers (average) per month (there and back) across Ukraine - 15.2 thousand passengers.**
**Average monthly passenger flow - 33.5 thousand passengers.**
**Pricing policy of the KLR BUS company**
**Advertising space for headrests in buses (A5 format)**
Price: UAH 50-85/piece (depending on the direction of the bus)
Term: Minimum 3 months, rental of advertising spaces in 10\* buses.
**Advertising space on tables (format 10×15)**
On a closed table - UAH 85/piece per month
On an open table - UAH 50/piece per month
Term: Minimum 3 months, rental of advertising spaces in 10\* buses.
**Advertising space on video monitors in buses**
Price: up to 1 minute - 2000 UAH.
Frequency: output 1 time per hour.
Term: at least 3 months, rental of advertising spaces in 10\* buses.
**Regular customers discounts up to -40%**
**PLACEMENT OF YOUR ADVERTISEMENT IN THE NEWSLETTER**
A long journey by bus for passengers is an exciting adventure at any age. Some people like to look at the scenery passing by, some like to listen to music or take a nap, and some like to read. Corporate publications in the world's leading transport companies have long won hearts of passengers. To continue winning new hearts of passengers through the corporate press is one of the priority vectors of KLR Bus' marketing direction.
We do not stand still, the motto of the KLR marketing direction is \\"In step with the times\\", which means to keep up with the times, now it is especially relevant when each of us is moving towards the victory that our state is preparing for us in the war with the enemy Therefore, for our passengers, we are preparing an updated format for providing interesting information, to replace the information bulletin \\"Lux-Time\\" we have prepared a corresponding express informative and modern product \\"KLR-EXPRESS - ONBOARD MESSENGER\\" with a children's section \\"KLR-KIDS\\".
The corporate on-board press of the company \\"KLR-EXPRESS - ONBOARD MESSENGER\\" with the \\"KLR-KIDS\\" section will offer passengers of KLR international lines interesting and diverse informational topics and announcements of events. And for small passengers to have an interesting and informative time on the road, we will create quarterly together, it's an interesting road leisure activity for them.
Each issue will be created by a team of true experts in their field, who will carefully prepare materials designed for an educated and demanding audience that makes individual, business, tourist, commercial or charter trips to the largest European cities - Warsaw, Berlin, Prague , Bratislava, Vienna, Amsterdam, Brussels and more than 200 cities and towns in 11 European countries, in the future there will be even more cities and countries.
Advertising in KLR-EXPRESS - ONBOARD MESSENGER is an effective way to convey and stand out among competitors with individual offers for passengers of international KLR Bus lines, including qualified specialists of various industries who gained experience abroad, top managers of leading companies, managers and owners of enterprises of different forms of ownership, as well as - foreign guests of Ukraine.
**TAB \\"KLR-KIDS\\" B KLR-EXPRESS - ONBOARD MESSENGER**
Traveling with children requires special preparation, love, patience and care. So that a family trip on KLR international lines brings pleasure to all family members, takes place without whims and boredom, we want to take care in advance of what to do with the child on the way, because even on the bus you can come up with interesting entertainment.
A special children's guidebook with bright pictures or coloring pages or sticker packs about adventures in the country where the bus is going will become an unforgettable attribute of the bus trip, especially such accessoriescan be connected with learning English, numbers or letters, and for you it is an additional way to advertise your children's brand, product or company.
**ADVANTAGES OF ADVERTISING IN KLR-EXPRESS MAGAZINE - ONBOARD MESSENGER.**
Advertising in KLR-EXPRESS is a guaranteed way to attract new potential customers, the number of which increases also due to the active expansion of the company's route network and the increase in the number of rolling stock, as well as due to the opportunity for each passenger to take the magazine with him after the trip. To be sure of a positive result and effectiveness of the advertising campaign on the KLR Express Onboard Messenger pages, we will show several important advantages of this type of promotion:
* wide coverage of the target audience of average and above-average income levels: every year the company transports more than 300,000 passengers, and these indicators are growing rapidly;
* duration of advertising contact: 3 months at least on buses, as well as the possibility to take a magazine at the end of the trip;
* a modern and trendy method of promotion: your offers will be waiting even before the passengers take their seats on board;
* unobtrusive advertising material for viewing and a new format for attracting readers' attention: for this reason, instead of \\"Lux-Time\\", we chose the \\"KLR Express\\" format, where information will be provided as concisely and as informative as possible;
* availability of the magazine in a glossy format for each client : a copy of KLR Express will be in front of each passenger, and a new one will be provided at the turnover or formation points if they are not available;
* increases the image indicators of your brand or company: as practice shows, every passenger finds something interesting for himself while reading , and later searches for more detailed information about the brand or company in the Google search network.
**ADVICE FROM KLR BUS ON PLACEMENT OF ADVERTISING CAMPAIGN B \\"KLR-EXPRESS - ONBOARD MESSENGER\\"**
**USE REVERSAL**
To obtain an effective and maximum and high-quality result of the promotion of the advertising campaign in the KLR Express Onboard Messenger magazine, we advise you to use spreads. Thanks to the rather unusual format of the page, you will surely attract the attention of each of our passengers, who will be interested - what is shown inside? The primary role in using of this advertising opportunity, first of all, the moment of delighting the consumer plays a role, after all, it depends on the colorfulness of the design and the interesting and non-standard presentation of the advertising plot.
**WRITE A PR STATE**
To have the greatest impact on the reader - place a PR article in the KLR Express Onboard Messenger magazine. The purpose of the PR article is to tell our passenger on KLR international lines about your company or brand, products and services in the most favorable way and present maximally everything and at once for your potential client in the best perspective.
When creating articles, use only the best and powerful, and most importantly, effective methods of influencing the passenger's psychology, and your business will be able to get a guaranteed positive result of promotion in the form of new consumers.
**MAXIMUM IMAGE**
To relieve thoughts and relieve road tension, copies of KLR Express On-board Messenger will be placed in a convenient place for every passenger traveling on KLR international lines. By viewing them during the trip, the passenger will immerse himself in another exciting world. To inspire the passenger with his brand add brightness and color to the story. This will have a positive impact on the image of the brand or product when reading, and in general on the advertising campaign as well. Create the most creative image that can accurately convey your message to our passengers.
**GLOSSY INSERT IN \\"KLR-KIDS\\"**
Surely you have noticed that a glossy colored attachment can keep your child interested for a long time?
Create such an element with the opportunity to view colorful pictures or coloring pages on the way for young passengers. Parents of small children traveling with KLR Bus will be extremely interested in the opportunity to view a beautiful glossy edition, and you will have a great opportunity to advertise a children's brand or product. To catch his eye is precisely on your advertising story among the large amount of presented material, we advise you to place children's material on a glossy tab.
KLR-KIDS children's glossy insert is one of the non-standard advertising opportunities, which will attract first of all due to the tactile effect with other material of KLR Express pages - Onboard Messenger
**OPPORTUNITIES FOR PLACEMENT OF ADVERTISING IN \\"KLR-EXPRESS - ONBOARD MESSENGER\\"**
In order to move the company or brand to a new level of existence, interest and attract to your business the largest number of potential buyers who can become your regular customers - place an advertisement in the KLR Express Onboard Messenger magazine and receivereceive positive feedback already at the initial stages of promotion.
The cost of advertising in a copy of KLR Express primarily depends on which placement format you prefer.
Affordable prices and an individual approach are one of the main advantages of KLR Bus corporate press publishing.
The KLR BUS company welcomes everyone who wants to cooperate on mutually beneficial terms for both parties.
We are always in touch!
**Mutual understanding with all the company's customers is the main priority of KLR Bus.**
Contact phone: [+38(067)-318-31-32](\"tel:+38(067)-318-31-32\")
Contact e-mail: [reklamaklrbus@gmail.com](\"mailto:reklamaklrbus@gmail.com\")
Our site: [klr.com.ua](\"https://klr.com.ua\")
Main office address: Khmelnytskyi, 64 Shevchenko St., 3rd floor, office No. 9, Scythia CRC
[Facebook](\"https://fb.com/klr.bus.ua\") [Instagram](\"https://instagram.com/klr.bus\") [YouTube](\"https://youtube.com/channel/UCIM3yiu761)